We are looking for US$8 million, which will be used to accelerate the growth of our B2C business, as well as to acquire new users and content, including music royalty licences. So far, we’ve had talks with several VCs,” Habibi disclosed. Established in 2017 by Hemat Dwi Nuryanto and Habibi, Svara has two offerings — an on automation platform for broadcasters (AM/FM radio) and an online platform (for listeners).

'Because today the media industry is experiencing in disruption, not only radio in Indonesia but also throughout the world. Besides that, what makes us interested is that radio has a big social impact because it has local wisdom,' said Farid as Co-Founder & CEO of Svara to DailySocial.

VARA has collaborated with various parties, including PRSSNI (Indonesian National Private Broadcasting Radio Association), Collective Management Institute (WAMI – Wahana Music Indonesia), Telkomsel, LPIK ITB (Innovation & Entrepreneurship Development Institute of Bandung Institute of Technology), and IDX (Indonesia Stock Exchange) Incubator.

The four successfully passed the Asia Entrepreneurship Training Program (AETP) selection pioneered by the Zürich Hochschulen für Angewandte Wissenschaften (ZHAW) or Zurich University of Applied Science, in Zürich, Switzerland.